Our business principles are:

• We observe carefully the needs of our environment
• We listen carefully to what our customers want
• We observe carefully what the markets demand
• We observe the global business environment
• To win and maintain customers by developing and providing products which offer value in terms of price, quality, safety and environmental impact
• We provide technological, environmental and commercial expertise
• We seek mutually beneficial relationships with customers
• We look ahead to be prepared for future challenges
• Successful financial performance is essential to our sustainable future.
• Our goal is to contribute to the value of our customers’ business to our mutual benefit. By offering professional  and reliable solutions from application needs we create long-term relationships with our customers.

 Our strength is:

• performance chemicals
• speciality chemicals
• environmentally friendly products
• high grade quality products

     Our strategic direction is:

• To focus on intelligent products which improve our environment
• To penetrate into new markets
• To strive for environmental leadership in formulated products
• To carry out toll manufacturing of high quality specialty chemicals
• To maintain innovation strength permanently on improvement & development